- What is the "Win a Wedge of £100k" promotion?
"Win a Wedge of £100k" is an instant win promotion where customers have a chance to win cash prizes by purchasing selected promotional packs of Mini Cheddars.
There are three ways to win:
Main Prize: Find a special Mini Cheddars Wedge inside your pack and win £10,000.
Daily Instant Win: Enter the unique reference number (URN) from your pack online to win one of 10 x £100 prizes daily.
Mop-Up Draw: If you do not win a daily prize, your entry will be included in a final draw for £1,000.
The promotion runs between 17th February 2025 and 31st July 2025, with the Daily Instant Win closing on 11th May 2025.
- How do I enter the promotion?
To enter, follow these steps based on the prize type:
- Entering for the Main Prize (£10,000)
Purchase a participating Mini Cheddars promotional pack from any participating retailer.
Open the pack and check for a special Mini Cheddars Wedge-shaped biscuit inside.
If you find a Wedge, follow the instructions on the winning leaflet included in the pack.
Visit the website printed on the leaflet and enter the unique reference number (URN) provided.
Submit your full name, email, and mobile number.
You may be asked to retain and return the Wedge, leaflet, and promotional packaging as proof of your win.
- Entering the Daily Instant Win (£100 per prize)
Purchase a promotional pack of Mini Cheddars.
Scan the QR code on the back of the pack or visit www.minicheddarsuk.com.
Enter your unique reference number (URN) found on the packaging.
Provide your name, mobile number, and email address.
You will be notified instantly if you have won a £100 cash prize.
- Entering the Mop-Up Draw (£1,000 Final Prize)
All non-winning entries from the Daily Instant Win are automatically entered into the final Mop-Up Draw.
Additional entries received between 11th May 2025 and 31st July 2025 will also be included.
A winner will be selected at random and awarded £1,000.
- What are the key dates for this promotion?
Promotion Start Date: 17th February 2025
Daily Instant Win End Date: 11th May 2025
Main Prize & Mop-Up Draw End Date: 31st July 2025
Mop-Up Draw Winner Selection: 1st August 2025
- What prizes can be won?
Main Prize: 10 Wedges worth £10,000 each (claimed by finding a special biscuit inside a promotional pack).
Daily Instant Win: 10 x £100 cash prizes available every day between 17th February 2025 and 11th May 2025.
Mop-Up Draw: One lucky entrant will win £1,000 from all non-winning daily entries.
Note: If all 10 Wedges are not claimed by the closing date, the remaining cash prize pool will be split equally among verified winners.
- Where can I buy the promotional packs?
The promotional Mini Cheddars packs are available in major UK grocery retailers and convenance stores.
Eligible pack sizes include:
TMini Cheddars 6-pack, 12-pack, 14-pack, and Grab Bags
Participating flavours: Original, Red Leicester, BBQ, Cheese & Pickle
Excludes Jacob’s Mini Cheddars Variety multi-packs for Daily Instant Win entries
- How will I know if I have won?
Main Prize Winners: If you find a Mini Cheddars Wedge, follow the instructions on the leaflet to claim your £10,000 prize.
Daily Instant Win: You will see an instant notification online after submitting your URN.
Mop-Up Draw Winner: You will be contacted within 7 working days of the draw (1st August 2025).
- How will winners be contacted?
Main Prize: A member of the Promoter’s team will contact you by phone within 7 working days after your valid claim submission.
Daily Instant Win: Winners are notified instantly on the website.
Mop-Up Draw: The winner will be contacted within 7 working days of the draw date.
- How long will it take to receive my prize?
Once your claim has been validated, prizes will be processed and sent within 28 days.
- What if I lose my winning Wedge or packaging?
You must keep your winning Wedge, leaflet, and promotional packaging as proof. If you lose them, your claim may be voided.
- Can I enter multiple times?
You may enter multiple times using different packs, but there is a maximum of one prize per household.
If you win a £10,000 Wedge, you cannot win a Daily Instant Win or Mop-Up Draw prize.
- What happens if all 10 Wedges are not found?
If all £10,000 Wedges are not claimed by 31st July 2025, the unclaimed prize money will be shared equally among verified winners.
For example:
If only 2 Wedges are claimed, each winner receives an extra £40,000, making their total prize £50,000 each.
- Who is eligible to enter?
Open to UK residents aged 18 and over.
Employees of pladis (UK) Ltd, its agencies, and their immediate families are not eligible.
- Where can I find the full Terms & Conditions?
Visit www.minicheddarsuk.com for full T&Cs, eligibility rules, prize claims, and privacy policies.